Facts: “Morgan stanley report – Economy and Internet”

Some interesting facts from Morgan-Stanley’ March 2009 Report.
ECONOMY and INTERNET
1. Online advertising following a polynomial trend.
2. Internet becoming necessity, broadband internet last thing to go in consumer survey.
3. Consumer traffic is fueling the internet growth, with business traffic a distant second
4. Facebook and Youtube eating share from MSN and Yahoo. (% share of Global minutes)
5. Next generation consumer technology, cheap, efficient, fun, disruptive
6. Video traffic is Driving growth
7. News and politics most viewed videos with sports channel
8. Social networking, showing high growth, still need penetration. Portals, Search, entertainment and e-mail leading in penetration
9. Young Generation: E-mail losing out to Social network in connectivity.
10. Mobile catching up to social networking: Mobile facebook users on average 50% more active than non mobile facebook users. Twitter rising.
11. Skype next to China mobile and ahead of vodaphone in registered users
12. Consumer expects, wisdom of crowds, rankings, search ability and comparison, real time news, opinions, updates, fun, images, insights,
13. Google has 67% share of online advertisements, Yahoo with 20%
14. Online CPM lower for internet. TV, Newspaper, Cable leads.
15. Paid search placement yields maximum ROI, ahead of TV and Print advertisements
16. Print advertising is loosing the maximum to SEM
17. Video search advertisement catching up. User shows interest.
18. Performance based advertising taking the lead, with 51% revenue share. CPM is second with 45% share.
19. Top country for E-commerce: Germany
a. Online advertising: UK
b. Online Gaming: China
c. Social Networking: Brazil and South Korea
d. Mobile Payments: Japan
e. Micro transactions: Philippines
f. Broadband: South Korea

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