OpenX Now an Exchange!

Remember OpenAds, which came few years back, An Open source ad serving platform. Then they extended the services to Hosted solutions, with 100 million impression free. Now they have announced an Exchange service.
Where any Publisher can extend their inventory to the Advertisers logged in OpenX. A clear win win situation for long tail publishers. Which include small publishers, bloggers.
Market is getting real hot, With RMX, Pubmatic, RubiconProject and now OpenX. Well this was expected! But Kudos to the team (OpenX). Who made it to the market real fast.
See the launch news.

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