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Thakur Sahib
By Thakur Sahib on January 31, 2010
Goals for Users, Organizations: Reduce energy-related operating expenses, Reduce other IT operating expenses [maintenance], Do the right thing for the environment, Improve the company’s brand image with customer and public.
Posted in IT Strategy | Tagged Author, auto updates, Brand, Brand building, carbon, carbon emission, Carbon finance, Climate change, Climatology, Efficient energy use, energy, Energy conservation, energy efficiency, Energy policy, Environment, Green, ICT consultant, Industrial ecology, materials, Organizations, Policy, Power, ROI, stake holders, sustainable computing, Technology/Internet |
By Thakur Sahib on January 14, 2010
1. Is your data centre footprint approaching maximum capacity?
2. Have hurdle rates increased significantly for new capital investments?
3. Does your application portfolio consist primarily of “commoditized” applications?
4. Do you have frequent or sudden “spikes” in demand for applications?
Posted in IT Strategy | Tagged Author, Business models, Business/Finance, cloud characteristics, Cloud computing, computing, development platforms, Everything as a service, hurdle rates, Infrastructure as a service, Platform as a service, Software as a service, Software distribution, Technology Consultant, Technology/Internet |
By Thakur Sahib on December 15, 2009
E-Business is more than a info site, It has commerce, Knowledge management be it explicit or implicit, MIS reports, data digging and making sense out of it and much more. But to go for e-business or not? is not an easy decision.
Posted in Internet Strategy | Tagged Business/Finance, e-business, e-business benefits, e-business challenges, E-Business Solutions, e-business strategy, Electronic business, Electronic commerce, entrepreneurs, info site, internet user traffic, internet users, IT as Strategy, IT Vision, Knowledge management, Web development |
By Thakur Sahib on November 8, 2009
Do we really need to answer this. Gartner, Forrester, IBM, Microsoft and almost every consultant firm has their own definition of EA. Let’s not put too much of interest needle into it but try to sew the picture instead.
Posted in Enterprise Architecture, IT Strategy | Tagged Architecture, CEO, CFO, consultant, CTO /CIO, IBM, IT as Strategy, IT standards and policies, IT Vision, Knowledge management, Legacy systems, Microsoft, operating system, operating systems, roadmaps, similar products |
By Thakur Sahib on September 25, 2009
Companies across most industries now have in-house IT teams. Unfortunately, a majority of these still can’t determine whether IT investments are really bringing them ROI or helping in growth. If your answer to any of the following points is in the affirmative, then it is time to challenge your IT Strategy!
Posted in Analysis, IT Strategy | Tagged architect, Architecture, IT as Strategy, IT Projects
By Thakur Sahib on September 8, 2009
After 3D Internet getting a start, I think time has come for 3D education and learning environment to move out from research labs on to the desktops. Recently, a living example was set up which was the first of its kind in United States. The VLE or Virtual Learning Environment is now located at Chesapeake [...]
Posted in Analysis, Internet Strategy, Open source, Technology | Tagged 3D, 3d education and learning, 3D Internet, Baltimore County, Chesapeake High School, education, EON Reality I-Catcher, Essex, internet, JHU’s Centre for Technology, Johns Hopkins University Applied Physics Laboratory, KCTCS Interactive Digital Centre, Laurel, learning, Maryland, open source 3D content developer tool, simulation, the Johns Hopkins University, United States, Virtual learning environment |
By Thakur Sahib on September 8, 2009
IT if manifested correctly can act as a growth principle for strategy. Some important questions to ask and answer are: How can IT enable growth in Sales, Operations or other core areas? Here the emphasis is on growing, or the growth we envisage after 10 years. Once that is answered, next step would be to create capabilities in those areas.
Posted in Enterprise Architecture, IT Strategy | Tagged IT as Strategy, IT Projects, IT Vision, myth head, niche products, Silo Solutions |
By Thakur Sahib on August 3, 2009
One of the biggest misconceptions about IT Strategy is that it only governs how and how much money should be spent on IT. Senior management dictates to the IT team exactly what they want, and the IT team responds back by relating how much it may cost and how long it may take
Posted in Enterprise Architecture, IT Strategy, Technology | Tagged Architecture, individual applications, IT as Strategy, IT Projects |
By Thakur Sahib on August 1, 2009
How do we define Business strategy? Can IT be my Business Strategy? What should be the ideal time frame for a sound strategy? Will my Strategy be consistent enough 10 – 20 years down the line? Should I challenge my own strategy ? If yes, how will the organization support this? Do I have a [...]
Posted in Enterprise Architecture, IT Strategy | Tagged information systems, IT as Strategy, IT Projects, IT Vision, Project management, proper infrastructure |
By Thakur Sahib on June 30, 2009
Two Programming methodologies worth considering in Agile are XP and UML Modeling. Agile can either be used the Alistair Cockburn way, using Scrum methodology, or as used by Scot Ambler, who has integrated the RUP process with Agile, naming it AUP [Agile Unified Process]. Both methods have their own set of pros and cons.
While AUP [...]
Posted in Project management | Tagged Agile, AUP, PMBOK, RUP, Scot Ambler, software development process, software projects, waterfall, XP |
By Thakur Sahib on June 8, 2009
After an initial estimation on the scope, PMBOK advices on estimating the duration of the scope in plan. Once the WBS and WBS dictionary is in place, it is then inputted into the time management process. The Estimation sprint involves Scope, Time, Cost and resources estimation. There are six key sub-processes for time management:
Activity definition
After [...]
Posted in Project management, Software | Tagged Agile, PMBOK, Project management, project owner, RUP, XP |
![Creating Estimations in Software projects[Agile]: 1](http://www.thakursahib.com/wp-content/uploads/2009/06/wbs-150x150.jpg)
By Thakur Sahib on June 5, 2009
Managing Cost is not an easy task. Though some well defined processes do exist to manage costs, some of the old processes like RUP have loads of artifacts associated with them. PMBOK outlines five process for managing the Scope, six for Time and three for Cost. The good part about PMBOK is that you can [...]
Posted in Project management, Software | Tagged Agile, Architecture, head, Objectives Project Scope Description Project Requirements Project Boundaries Project Deliverables Project Acceptance Criteria Project Constraints Project Assumptions Initial Project Organization, PMBOK, Prime Minister, process groups, product owner, Software, Software project management, SPRINT |
By Thakur Sahib on May 20, 2009
No new Project work can be initiated without a proper contract. A contract says, how the work will be delivered? How Billing will happen? What are the penalties of late deliverable? What are the bonuses associated with project? and so forth. It is generally accompanied with a statement of work.
Contracts are also important in selecting the [...]
Posted in Project management, Software, Technology | Tagged Agile, Contracts, IT Projects, PMBOK, Software project management, System Integration fall |
By Thakur Sahib on May 15, 2009
How do we initiate a project? What are the basic documents needed to start the project? I have seen many small companies, who have started the project before knowing all the stakeholders or before finalizing the contract. They are companies who start the development and then start writing down the assumptions and constrains. PMBOK give [...]
Posted in Project management, Software | Tagged Agile, PMBOK, Project Initiation, Project management |
By Thakur Sahib on April 28, 2009
Ad operation is an integral part of Agency / Network / Publishers workflow. But it is not a regular job for a core sales team or an optimization team. It need people who understand Quality and Process. The qualities which are rare in Sales People! Who thrive mainly on relationship and intellectual instincts! Can Ad [...]
Posted in Analysis, Internet Strategy | Tagged Ad Operation, Agencies, KPA, KPI, Outsourcing |
By Thakur Sahib on April 21, 2009
With Oracle strategic investment in Sun, MySQL has no place to go. JAVA is very important for Oracle Fusion Middleware, Oracle’s fastest growing business. Java now becomes one of the most important software language Oracle ever acquired. SUN Solaris is the leading OS for the Oracle database, so acquisition of it also make a strategic [...]
Posted in Analysis, IT Strategy, Open source | Tagged database, IBM, important software language, java, mysql, open source product, open sourced products, opensouce product, oracle, Sun, SUN Solaris |
By Thakur Sahib on April 16, 2009
Remember OpenAds, which came few years back, An Open source ad serving platform. Then they extended the services to Hosted solutions, with 100 million impression free. Now they have announced an Exchange service.
Where any Publisher can extend their inventory to the Advertisers logged in OpenX. A clear win win situation for long tail publishers. Which [...]
Posted in Ad Networks, Open source, Software | Tagged Ad Exchange, Add new tag, Advertisers, OpenX |
By Thakur Sahib on April 14, 2009
As an Advertiser! Do we know, How much do we spend on the creative, On the Marketing, advertising the product, and How to measure the ROI ?
We do know this, but all of them are in fragments. What we don’t know is the ROI on a Single Ad or a campaign.
Why do we need [...]
Posted in Ad Networks, Internet Strategy, Technology | Tagged Ad Exchange, Add new tag, Advertiser Agency, Advertisers, algorithm, offline advertising, online spending, Software, web-services |
By Thakur Sahib on April 5, 2009
With elections not even 15 day ahead. We can see all kind of political campaigns gearing up on Internet. Can internet deliver within one to two months of time frame? I was skeptical of LK Advani campaign, which started in January, with more than four months of lead time. Now we have other Online political [...]
Posted in IT Strategy, Internet Strategy, Politics | Tagged bjp congress political campaign, campaign manager, Can internet, congress bjp campaign, Facebook, India, indian politics, internet marketing team, internet users, lk advani, online political campaign india, online presence |
By Thakur Sahib on March 30, 2009
Some interesting facts from Morgan-Stanley’ March 2009 Report.
ECONOMY and INTERNET
1. Online advertising following a polynomial trend.
2. Internet becoming necessity, broadband internet last thing to go in consumer survey.
3. Consumer traffic is fueling the internet growth, with business traffic a distant second
4. Facebook and Youtube eating share from MSN and Yahoo. (% share of Global minutes)
5. [...]
Posted in Analysis | Tagged Brazil, broadband, broadband internet last thing, China, China mobile, consumer technology, e - commerce, Facebook, facts, Germany, google, internet, Japan, Morgan stanley, online advertisements, Online advertising, Paid search placement, Philippines, Print advertising, search ability, Social networking, South Korea, Twitter, United Kingdom, Video search advertisement catching, Yahoo!, Youtube |
By Thakur Sahib on March 27, 2009
Can 3D be a part of internet? Can we be able to move away from flash based non-interactive games to much more interactive 3d games in internet? can we be able to look at 3d content on internet?
With the announcement of Khronos group with Mozilla, we are inching closer to reality, off course Virtual reality. [...]
Posted in Internet Strategy, Software, Technology | Tagged 3D, 3D graphics, 3D Internet Can 3D, 3d technology, 3D web, API, internet space, java, JOGL, OpenGL, OpenGL library, Silicon Graphics, Virtual reality |
By Thakur Sahib on March 26, 2009
Why Intent Targeting is better then Behaviour Targeting?
Past two years there has been lot of noise on BT. and of late Google had also entered into the foray. But did we hear any success?
There have been all noises but no results. Can any BT company justify the spikes in sales due to BT? There are [...]
Posted in Ad Networks, Analysis, Behaviour targeting, IT Strategy, Internet Strategy, Technology | Tagged Ad Exchange, Akamai, algorithm, Baseball, Blue Lithium, CRM, Double Click, Facebook, google, machine learning algorithms, online user trading, query search, Real Media, Retargeting, semantic web, social media, social media sites, Tacoda, Targeting, targeting algorithm, Yahoo! |
By Thakur Sahib on March 24, 2009
“Dad I need to buy a Sport Gear”. A small kid SMS to his dad (who is working some hundred miles away from his home). Dad started a search for that. After few minutes of search went back to his work. Later in the evening when he was going through the mails, he found an [...]
Posted in Ad Networks, Behaviour targeting, IT Strategy | Tagged active internet user, active internet user trading, Ad Exchange, Ad Networks, Advertisers, Boston, broadband, CPA, CPL, internet profile looks, internet user profile, internet user trading, online user trading, Retargeting, search engine, Smith, SMS, Targeting, USD |
By Thakur Sahib on March 23, 2009
Many people have asked me about, “How much should we spend on online marketing”? In this current economic situation, this is the most dreaded question going around on the Marketing directors table. With a slow economy, where people are focusing more on sales rather then branding, there has to be a clear way to measure [...]
Posted in Analysis, IT Strategy, Internet Strategy | Tagged CPC, CPL, Leads, Marketing, online marketing, USD |
By Thakur Sahib on March 19, 2009
Is data retrieval from database, killing your performance? Is your database crashing every few weeks, due to load? Does most of your time go into tweaking and tuning the database for performance? Are you spending too much on Db administrator? Do you find Mysql replication an impossible job?
If the answer is yes for any one [...]
Posted in Analysis, Open source, Reviews, Software | Tagged algorithm, caching system, Db administrator, Memcache, scaling, tools, video ad network |
By Thakur Sahib on February 25, 2009
Is it easy to develop a Video ad serving platform?
What does it take to create one?
What can be a feasible functional architecture to develop one?
Do we need a physical architecture also for the deployment?
How can we develop a cost effective solution with open source tools?
I will be answering them all in my future post. Keep [...]
Posted in Ad Networks | Tagged open source tools, video ad network, video ad network india |
By Thakur Sahib on February 25, 2009
Oh Yes!!!
Imagine, i missed on a special program or a Barcelona final match. and i want to view it on my TV. I even forgot to record the match. Now what? Should i be looking for the match on internet? Yes today i will do that.
But not tomorrow. because tomorrow, i will have P2P networking [...]
Posted in Analysis, IT Strategy | Tagged Barcelona, IPTV, P2P, P2P Networking |
By Thakur Sahib on February 25, 2009
Amazing isn’t it !
Just don’t know whether some one is working on it or not.
Imagine watching a soccer match or T20 cricket, suddenly you realize you need to send a E/mail to a client/friend. or you are in no mood to type.
click on some buttons on a remote phone. and whoo.. you just sent a [...]
Posted in IT Strategy | Tagged E, email service software, IPTV, startups, T20, video ad network, video ad network india, Video emailers, web cam |
By Thakur Sahib on February 25, 2009
It started with lot of hype and media PR. But it couldn’t make it up.
What is Video e/mail?
It is sending a Video message to recipient or group of recipients on an internet.
Why would some one do this, or who would like to use it?
It can be used as a small marketing presentation, where the company [...]
Posted in Analysis, IT Strategy | Tagged advertisement media, Advertisers, family, free mail services, Microsoft, social media sites, video ad network, video conferencing, Video emailers, web cam, Yahoo! |
By Thakur Sahib on February 24, 2009
I have published some of the slides, which gives us a rough description of, how to create a CAD/CAM application on Internet. which can be run on any browser.
The Application uses JOGL for rendering on browser.
download the pdf kernel-architecture
Posted in Software | Tagged Architecture, CAD/CAM, development, JOGL, Scenegraph, Software |
By Thakur Sahib on February 23, 2009
Lot and lot of hype is there on Re-targeting on internet. I am trying to clear some of the myths, some of the confusion and ways to implement it.
what is targeting?
It is connecting the right user for the right product.
What is retargeting?
connecting the same user again for the same product or for the different product [...]
Posted in Ad Networks, Analysis, Behaviour targeting | Tagged Ad Exchange, Advertisers, Amazon, e - commerce, e-bay, e-business, finance, internet user, Publishers, Retargeting, Targeting, technology helps |
By Thakur Sahib on February 21, 2009
A steal, Bharti Airtel has come with an IPTV. People already having a 999 / month broadband can use it for free. And what more, IPTV also brings along regional and customised ads. They were experimenting with the IPTV from past six months, putting it on trial on some of the societies in Gurgaon/NCR. The [...]
Posted in Analysis, Behaviour targeting, IT Strategy | Tagged Bangalore, broadband, car ads, Delhi, digital media, drooling, India, IPTV, IPTV and behaviour targeting, media plans, Mumbai, NCR, Targeting |
By Thakur Sahib on February 16, 2009
How can social media help a politician?
What are the different political goals, where social media play a pivotal role?
To summarize there is one goal where social media can give real advantage to a politician, and that is “to mobilize the voters”.
Now the next question would be, how?
Social media can help a party to inform, involve, [...]
Posted in Internet Strategy, Politics | Tagged bjp congress political campaign, congress bjp campaign, indian politics, online political campaign india, politician, social media, social media and politics, social networking applications |
By Thakur Sahib on February 13, 2009
Both of them are Challengers.
Both of them started early on internet political campaign.
Both of them believe in technology and politics.
Obama is on the top, will Advani make it to the top?
Online Political campaign helped Obama a lot. will it help Advani?
Lets find the answers by comparing their sites.
The web site says a lot for Obama [...]
Posted in Politics | Tagged Advani, bjp congress political campaign, congress bjp campaign, energy, indian politics, internet political campaign, lk advani, online political campaign india |
By Thakur Sahib on February 12, 2009
Welcome Mr. Advani on online political campaigning. Online political campaigning is pretty young in India unlike in US politics, where it started in 90’s. Nevertheless it is never late. The power of internet lies in its user, in its community, in its intellectual, in its comparison, in its views/reviews, in its reach, in its rich [...]
Posted in Politics | Tagged Advani, bjp congress political campaign, Facebook, India, indian politics, internet lies, internet political campaign goals, internet strength, lk advani, Obama Lobbying, online political campaign goals, online political campaign india, online users, online volunteers, online voters, social networking site, United States |
By Thakur Sahib on February 11, 2009
Google is a search!! Google is a search!! and Google has a brilliant algorithm for search. but Google should keep the algo with themselves. please don’t share. you (Google) started leaking your algo. and see what we get. all my search results are the products coming out of “SEO” services. why don’t you understand that, [...]
Posted in Technology | Tagged Advertisers, brilliant algorithm, classified search engine, google, search engine, search engine work, search engines, search results, sematic search, Targeting |
By Thakur Sahib on February 5, 2009
Gabbar now know about the video ad networks, but he just don’t know the adnetworks worldwide and in india.
He need to connect with anyone of them, based on the parameters listed by the thakur in previous conversation.
He again calls for Thakur for the advice.
Thakur has a problem. he had switched to voice internet. for him [...]
Posted in Ad Networks | Tagged India, video ad network, video ad network india |
By Thakur Sahib on February 3, 2009
Basanti was checking her mails, and suddenly got surprised and shocked. She felt like being trapped by Google services. She felt like Google is trying too hard, and accessing her personal info. Will the new found insight help her in understanding the Google services better? Read on to know her finding.
Basanti: Oh My God!! Thousand [...]
Posted in Technology | Tagged Delhi, finance mail, finance site, google, local finance ads, Targeting, United States, useless targeting algorithm |
By Thakur Sahib on February 2, 2009
Google Error and Basanti Bakrrrr.
Basanti, who loves to surf the internet on her laptop (Which she calls Dhano).
She keeps coming across various barkers and obstacles through her journey, which do slows her down at times.
Being very vocal about her issues and obstacles, she keeps writing them across.
Basanti was surfing the net and encounters a brand [...]
Posted in Technology | Tagged ad network, google, India, semantic algorithm, spy |
By Thakur Sahib on January 30, 2009
Gabbar has already started working for the video ad network. He now even has a sales team. The only sales manager, Kalia is good at stealing advertiser’s money. But advertisers this time are big business houses, which will not let him go away with their money.
Again the pressure has started mounting on him. He summons [...]
Posted in Ad Networks, Analysis | Tagged Advertisers, Interactive Advertising Bureau, Kalia, on business travel, sales manager, Technology, video ad network, video ad network india |
By Thakur Sahib on January 29, 2009
Gabbar is pretty inquisitive in nature. On his recent visit to internet he tumbled on online video network.
Now what? He called all his IT engineers and kidnapped our so called Thakur Saab. And he starts pushing him for the answers.
Thakur as usual is pretty cool with gabber. It is now a common habit [...]
Posted in Ad Networks, Analysis | Tagged Ad Exchange, Advertisers, broadband, India, Publishers, video ad network, video ad network india |
By Thakur Sahib on November 20, 2008
I am not a Actor, I am not a star. But i can be a Actor, where i play a character role.
the character is not a hero, nor he is a rag to rich guy. but he is an Aam Admi.
Aam Admi who knows how to run a computer system, operate a software and can [...]
Posted in Software | Tagged Aam Admi, Actor, development, Software, Software, the use cases and the system, Water Fall |
By Thakur Sahib on November 17, 2008
CPM = cost per mile = cost per thousand impression = CPC *CTR/100 *1000, for instance if we have a campaign with CPC of Rs 10 which is giving a CTR of 0.2 then the CPM for that campaign would be 20. This is the cost for every K impression served for that campaign. And [...]
Posted in Ad Networks | Tagged Ad Exchange, Ad Networks, Advertisers, Agency commission, CPA, CPC, CPM, Quality of Service |
By Thakur Sahib on March 17, 2008
The whole adnetwork chain is cycled around the inventory. Today we will be talking about the inventory prices, why it is so much varied, what are factors which influence the pricing, and maybe how can we optimise an inventory.
First let’s figure out the Key Areas, which reflect an inventory price, and then we will list [...]
Posted in Ad Networks, Behaviour targeting | Tagged Advertisers, Publishers |
By Thakur Sahib on March 13, 2008
Commodities are traded based on their base units. While we have commodities like Gold silver, pulses and lot more. We also have different centres where they are traded. Different vendors have different ways to do it. I am here not to discuss on the fluctuations they provide, or maybe the roller coaster experience we get [...]
Posted in Ad Networks | Tagged Advertisers, demand, online ad networks, publisher web site, supply, Targeting |
By Thakur Sahib on March 5, 2008
After moving from Automobile engineering to GIS to Construction domain, i am now @ internet industry. Creativity, multimedia, graphics had always intrigued me.
From creating a 2D map to modelling 3D models had me quizzing in geometry, space and vectors.I solved a transport problem in ASL, using directed graph, networks and shortest path solution (actually a [...]
Posted in Ad Networks | Tagged Advertisers, heuristic solution, Publishers, Scenegraph, shortest path solution |
By Thakur Sahib on July 24, 2007
Screen Shot of Network, designed and developed by Ayaam Group:
Ayaam Network:
Domain Functionality Versioning, Referencing, Managing Bill of Materials, Reporting, Searching, Viewing and Collaboration tool
Posted in Technology | Tagged Software, tools |
