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Internet Strategy
By Thakur Sahib on December 15, 2009
E-Business is more than a info site, It has commerce, Knowledge management be it explicit or implicit, MIS reports, data digging and making sense out of it and much more. But to go for e-business or not? is not an easy decision.
Posted in Internet Strategy | Tagged Business/Finance, e-business, e-business benefits, e-business challenges, E-Business Solutions, e-business strategy, Electronic business, Electronic commerce, entrepreneurs, info site, internet user traffic, internet users, IT as Strategy, IT Vision, Knowledge management, Web development |
By admin on November 6, 2009
The World is a book, and those who do not travel read only a page. ~St. Augustine And if you are not an avid reader, then there are more reason’s to travel. Travel to unwind, to meet, to do business and maybe to do NOTHING. After months of hard work, it should not take another [...]
Posted in Internet Strategy | Tagged business to business, car etc, Complete Trip planner, corporate travel automation system, CRM, internet, model for others, Online Community, online marketing, Online Travel Agency, Online Travel Bookers, online travelling, party accounting system, Relationship building, Sabre, Securities and Exchange Commission, select product, SMS system, travel plans, www.kingsbooking.net, XML |
By Thakur Sahib on September 8, 2009
After 3D Internet getting a start, I think time has come for 3D education and learning environment to move out from research labs on to the desktops. Recently, a living example was set up which was the first of its kind in United States. The VLE or Virtual Learning Environment is now located at Chesapeake [...]
Posted in Analysis, Internet Strategy, Open source, Technology | Tagged 3D, 3d education and learning, 3D Internet, Baltimore County, Chesapeake High School, education, EON Reality I-Catcher, Essex, internet, JHU’s Centre for Technology, Johns Hopkins University Applied Physics Laboratory, KCTCS Interactive Digital Centre, Laurel, learning, Maryland, open source 3D content developer tool, simulation, the Johns Hopkins University, United States, Virtual learning environment |
By Thakur Sahib on April 28, 2009
Ad operation is an integral part of Agency / Network / Publishers workflow. But it is not a regular job for a core sales team or an optimization team. It need people who understand Quality and Process. The qualities which are rare in Sales People! Who thrive mainly on relationship and intellectual instincts! Can Ad [...]
Posted in Analysis, Internet Strategy | Tagged Ad Operation, Agencies, KPA, KPI, Outsourcing |
By Thakur Sahib on April 16, 2009
Remember OpenAds, which came few years back, An Open source ad serving platform. Then they extended the services to Hosted solutions, with 100 million impression free. Now they have announced an Exchange service. Where any Publisher can extend their inventory to the Advertisers logged in OpenX. A clear win win situation for long tail publishers. [...]
Posted in Ad Networks, Open source, Software | Tagged Ad Exchange, Add new tag, Advertisers, OpenX |
By Thakur Sahib on April 14, 2009
As an Advertiser! Do we know, How much do we spend on the creative, On the Marketing, advertising the product, and How to measure the ROI ? We do know this, but all of them are in fragments. What we don’t know is the ROI on a Single Ad or a campaign. Why do we [...]
Posted in Ad Networks, Internet Strategy, Technology | Tagged Ad Exchange, Add new tag, Advertiser Agency, Advertisers, algorithm, offline advertising, online spending, Software, web-services |
By Thakur Sahib on April 5, 2009
With elections not even 15 day ahead. We can see all kind of political campaigns gearing up on Internet. Can internet deliver within one to two months of time frame? I was skeptical of LK Advani campaign, which started in January, with more than four months of lead time. Now we have other Online political [...]
Posted in IT Strategy, Internet Strategy, Politics | Tagged bjp congress political campaign, campaign manager, Can internet, congress bjp campaign, Facebook, India, indian politics, internet marketing team, internet users, lk advani, online political campaign india, online presence |
By Thakur Sahib on March 27, 2009
Can 3D be a part of internet? Can we be able to move away from flash based non-interactive games to much more interactive 3d games in internet? can we be able to look at 3d content on internet? With the announcement of Khronos group with Mozilla, we are inching closer to reality, off course Virtual [...]
Posted in Internet Strategy, Software, Technology | Tagged 3D, 3D graphics, 3D Internet Can 3D, 3d technology, 3D web, API, internet space, java, JOGL, OpenGL, OpenGL library, Silicon Graphics, Virtual reality |
By Thakur Sahib on March 26, 2009
Why Intent Targeting is better then Behaviour Targeting? Past two years there has been lot of noise on BT. and of late Google had also entered into the foray. But did we hear any success? There have been all noises but no results. Can any BT company justify the spikes in sales due to BT? [...]
Posted in Ad Networks, Analysis, Behaviour targeting, IT Strategy, Internet Strategy, Technology | Tagged Ad Exchange, Akamai, algorithm, Baseball, Blue Lithium, CRM, Double Click, Facebook, google, machine learning algorithms, online user trading, query search, Real Media, Retargeting, semantic web, social media, social media sites, Tacoda, Targeting, targeting algorithm, Yahoo! |
By Thakur Sahib on March 24, 2009
“Dad I need to buy a Sport Gear”. A small kid SMS to his dad (who is working some hundred miles away from his home). Dad started a search for that. After few minutes of search went back to his work. Later in the evening when he was going through the mails, he found an [...]
Posted in Ad Networks, Behaviour targeting, IT Strategy | Tagged active internet user, active internet user trading, Ad Exchange, Ad Networks, Advertisers, Boston, broadband, CPA, CPL, internet profile looks, internet user profile, internet user trading, online user trading, Retargeting, search engine, Smith, SMS, Targeting, USD |
By Thakur Sahib on March 23, 2009
Many people have asked me about, “How much should we spend on online marketing”? In this current economic situation, this is the most dreaded question going around on the Marketing directors table. With a slow economy, where people are focusing more on sales rather then branding, there has to be a clear way to measure [...]
Posted in Analysis, IT Strategy, Internet Strategy | Tagged CPC, CPL, Leads, Marketing, online marketing, USD |
By Thakur on February 26, 2009
Sales and Marketing started with the Door to Door Sales. Salesmen usually learned their way from the experiences. They were apt to answer any query; they had a thorough knowledge of the product. Then mail order, Print and TV advertisement came, also known as conventional marketing. The sales were done through advertisement. And advertising is [...]
Posted in Analysis, Behaviour targeting, IT Strategy, Internet Strategy | Tagged Advertisers, king, Publishers, Retargeting, time new media |
By Thakur Sahib on February 25, 2009
Is it easy to develop a Video ad serving platform? What does it take to create one? What can be a feasible functional architecture to develop one? Do we need a physical architecture also for the deployment? How can we develop a cost effective solution with open source tools? I will be answering them all [...]
Posted in Ad Networks | Tagged open source tools, video ad network, video ad network india |
By Thakur Sahib on February 23, 2009
Lot and lot of hype is there on Re-targeting on internet. I am trying to clear some of the myths, some of the confusion and ways to implement it. what is targeting? It is connecting the right user for the right product. What is retargeting? connecting the same user again for the same product or [...]
Posted in Ad Networks, Analysis, Behaviour targeting | Tagged Ad Exchange, Advertisers, Amazon, e - commerce, e-bay, e-business, finance, internet user, Publishers, Retargeting, Targeting, technology helps |
By Thakur Sahib on February 21, 2009
A steal, Bharti Airtel has come with an IPTV. People already having a 999 / month broadband can use it for free. And what more, IPTV also brings along regional and customised ads. They were experimenting with the IPTV from past six months, putting it on trial on some of the societies in Gurgaon/NCR. The [...]
Posted in Analysis, Behaviour targeting, IT Strategy | Tagged Bangalore, broadband, car ads, Delhi, digital media, drooling, India, IPTV, IPTV and behaviour targeting, media plans, Mumbai, NCR, Targeting |
By Thakur Sahib on February 16, 2009
How can social media help a politician? What are the different political goals, where social media play a pivotal role? To summarize there is one goal where social media can give real advantage to a politician, and that is “to mobilize the voters”. Now the next question would be, how? Social media can help a [...]
Posted in Internet Strategy, Politics | Tagged bjp congress political campaign, congress bjp campaign, indian politics, online political campaign india, politician, social media, social media and politics, social networking applications |
By Thakur Sahib on February 13, 2009
Both of them are Challengers. Both of them started early on internet political campaign. Both of them believe in technology and politics. Obama is on the top, will Advani make it to the top? Online Political campaign helped Obama a lot. will it help Advani? Lets find the answers by comparing their sites. The web [...]
Posted in Politics | Tagged Advani, bjp congress political campaign, congress bjp campaign, energy, indian politics, internet political campaign, lk advani, online political campaign india |
By Thakur Sahib on February 12, 2009
Welcome Mr. Advani on online political campaigning. Online political campaigning is pretty young in India unlike in US politics, where it started in 90’s. Nevertheless it is never late. The power of internet lies in its user, in its community, in its intellectual, in its comparison, in its views/reviews, in its reach, in its rich [...]
Posted in Politics | Tagged Advani, bjp congress political campaign, Facebook, India, indian politics, internet lies, internet political campaign goals, internet strength, lk advani, Obama Lobbying, online political campaign goals, online political campaign india, online users, online volunteers, online voters, social networking site, United States |
By Thakur Sahib on February 5, 2009
Gabbar now know about the video ad networks, but he just don’t know the adnetworks worldwide and in india. He need to connect with anyone of them, based on the parameters listed by the thakur in previous conversation. He again calls for Thakur for the advice. Thakur has a problem. he had switched to voice [...]
Posted in Ad Networks | Tagged India, video ad network, video ad network india |
By Thakur Sahib on January 30, 2009
Gabbar has already started working for the video ad network. He now even has a sales team. The only sales manager, Kalia is good at stealing advertiser’s money. But advertisers this time are big business houses, which will not let him go away with their money. Again the pressure has started mounting on him. He [...]
Posted in Ad Networks, Analysis | Tagged Advertisers, Interactive Advertising Bureau, Kalia, on business travel, sales manager, Technology, video ad network, video ad network india |
By Thakur Sahib on January 29, 2009
Gabbar is pretty inquisitive in nature. On his recent visit to internet he tumbled on online video network. Now what? He called all his IT engineers and kidnapped our so called Thakur Saab. And he starts pushing him for the answers. Thakur as usual is pretty cool with gabber. It is now a common habit [...]
Posted in Ad Networks, Analysis | Tagged Ad Exchange, Advertisers, broadband, India, Publishers, video ad network, video ad network india |
By Thakur Sahib on November 17, 2008
CPM = cost per mile = cost per thousand impression = CPC *CTR/100 *1000, for instance if we have a campaign with CPC of Rs 10 which is giving a CTR of 0.2 then the CPM for that campaign would be 20. This is the cost for every K impression served for that campaign. And [...]
Posted in Ad Networks | Tagged Ad Exchange, Ad Networks, Advertisers, Agency commission, CPA, CPC, CPM, Quality of Service |
By Thakur Sahib on March 17, 2008
The whole adnetwork chain is cycled around the inventory. Today we will be talking about the inventory prices, why it is so much varied, what are factors which influence the pricing, and maybe how can we optimise an inventory. First let’s figure out the Key Areas, which reflect an inventory price, and then we will [...]
Posted in Ad Networks, Behaviour targeting | Tagged Advertisers, Publishers |
By Thakur Sahib on March 13, 2008
Commodities are traded based on their base units. While we have commodities like Gold silver, pulses and lot more. We also have different centres where they are traded. Different vendors have different ways to do it. I am here not to discuss on the fluctuations they provide, or maybe the roller coaster experience we get [...]
Posted in Ad Networks | Tagged Advertisers, demand, online ad networks, publisher web site, supply, Targeting |
By Thakur Sahib on March 5, 2008
After moving from Automobile engineering to GIS to Construction domain, i am now @ internet industry. Creativity, multimedia, graphics had always intrigued me. From creating a 2D map to modelling 3D models had me quizzing in geometry, space and vectors.I solved a transport problem in ASL, using directed graph, networks and shortest path solution (actually [...]
Posted in Ad Networks | Tagged Advertisers, heuristic solution, Publishers, Scenegraph, shortest path solution |
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