online user trading

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Intent Targeting Vs behaviour Targeting

By Thakur Sahib on March 26, 2009

Why Intent Targeting is better then Behaviour Targeting? Past two years there has been lot of noise on BT. and of late Google had also entered into the foray. But did we hear any success? There have been all noises but no results. Can any BT company justify the spikes in sales due to BT? [...]

Posted in Ad Networks, Analysis, Behaviour targeting, IT Strategy, Internet Strategy, Technology | Tagged Ad Exchange, Akamai, algorithm, Baseball, Blue Lithium, CRM, Double Click, Facebook, google, machine learning algorithms, online user trading, query search, Real Media, Retargeting, semantic web, social media, social media sites, Tacoda, Targeting, targeting algorithm, Yahoo! | Leave a response

Internet User Trading

By Thakur Sahib on March 24, 2009

“Dad I need to buy a Sport Gear”. A small kid SMS to his dad (who is working some hundred miles away from his home). Dad started a search for that. After few minutes of search went back to his work. Later in the evening when he was going through the mails, he found an [...]

Posted in Ad Networks, Behaviour targeting, IT Strategy | Tagged active internet user, active internet user trading, Ad Exchange, Ad Networks, Advertisers, Boston, broadband, CPA, CPL, internet profile looks, internet user profile, internet user trading, online user trading, Retargeting, search engine, Smith, SMS, Targeting, USD | Leave a response

online user trading

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